
From 28 November to 31 December 2011 armedangels will be running its new Social Media Promotion on facebook.de/armedangels. The title of the promotion is "1 new fan = 1 day of school". For each new fan on the Facebook page of armedangels a child in India will be able to go to school for a day. If there are 365 new fans a child will be able to go to school for a year, 36,500 new fans will send 100 children to school for a year, and so on. The more people participate, the more children can be helped. WALA Heilmittel GmbH is therefore supporting the project with notices on its website and Facebook fan page.
Since its foundation in 2007 the Social Fashion label armedangels has been committed to fair payment for cotton farmers and workers and eco-friendly production and has supported social projects throughout the world. In this project armedangels is collaborating with Pratham e.V. Pratham e.V. is a registered charity that supports underprivileged children in India. When the promotion ends on 31 December 2011 the social fashion label will hand over the donation to Pratham e.V. and the charity will begin with implementation of the project in India.